Madrid, OCTOBER 22nd 2015: Pippa & Jean, a jewelry social selling company founded by Gerald Heydenreich (co-founder of Buy VIP) in 2013, has now started its next acceleration phase with the closing of a 4M EUR investment by Seaya Ventures. Seaya joins an all star shareholder circle with investors such as Holtzbrinck Ventures, Vorwerk Ventures, ProSieben Sat 1 and Klingel.
The proceeds received form this funding round will be used for further consolidation of the business in Germany, streamline process (mainly sourcing and logistics) and expansion into other geographies, in a first step Spain.
Pippa & Jean builds on the very successful concept of social selling, such as Thermomix, but it combines, at the same time, with the online and mobile e-commerce world. Their product is jewelry, which is designed, manufactured and promoted under the own brand Pippa & Jean. Jewelry is one of the fastest growing segments of social selling and e-commerce.Posted on