Madrid, OCTOBER 22nd 2015: Pippa & Jean, a jewelry social selling company founded by Gerald Heydenreich (co-founder of Buy VIP) in 2013, has now started its next acceleration phase with the closing of a 4M EUR investment by Seaya Ventures Seaya joins an all star shareholder circle with investors such as Holtzbrinck Ventures, Vorwerk Ventures, ProSieben Sat 1 and Klingel.

The proceeds received form this funding round will be used for further consolidation of the business in Germany, streamline process (mainly sourcing and logistics) and expansion into other geographies, in a first step Spain.

Pippa & Jean builds on the very successful concept of social selling, such as Thermomix, but it combines, at the same time, with the online and mobile e-commerce world. Their product is jewelry, which is designed, manufactured and promoted under the own brand Pippa & Jean. Jewelry is one of the fastest growing segments of social selling and e-commerce.

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Complete article published by Financial Times on October the 12th, 2015:

Spanish taxi-booking app Cabify secures funding from Rakuten

Tobias Buck in Madrid and Leslie Hook in San Francisco

The market for Uber-style taxi-booking services is hotting up, with Cabify, a Madrid-based application with a rapidly growing presence in Latin America and Spain, securing fresh funding led by Rakuten, the largest e-commerce company in Japan by sales.

The deal announced on Monday will provide Cabify with $12m to further fund its push into Latin America. It also provides the company with the stamp of approval from one of the most high-profile investors in internet services.

Cabify’s latest financing round underscores growing investor interest in the rivals to Uber in specific markets, that often have a leg up on their US rival due to language and regulatory context. In Madrid, for example, Uber has been banned, leaving the market largely to its Spanish rival.

For taxi-booking companies, winning market share is increasingly about who can raise the most cash, as steep discounting and bonuses are used to attract riders and drivers. The global fundraising leaders Uber, China’s Didi Kuaidi and Lyft have collectively raised more than $6bn this year alone.

Cabify’s latest investment, while smaller than its rivals, will help fund expansion into 20 new cities in Latin America and Spain in the next eight months. The deal also deepens Rakuten’s ties with the taxi-booking upstarts, after the company led a $530m investment round in Lyft, Uber’s chief US rival, earlier this year.

“Cabify has established leadership positions in markets across Spain and Latin America. We are really excited about their future and want to be instrumental in helping Cabify expand to other markets,” said Oskar Miel, managing partner at Rakuten’s FinTech Fund. He will join the company’s board of directors.

Cabify declined to reveal the size of the stake acquired in the latest financing round, but it is understood that the deal values the company at about €100m.

Cabify was launched in Spain in 2011, and has expanded into Mexico, Chile, Peru and Colombia. Its revenues have been rising rapidly, from $1m in 2013 to $10m in 2014 and an estimated $40m this year. According to Juan de Antonio, founder and chief executive, revenues are forecast to reach close to $200m next year, on the back of an ambitious launch programme in the next two years.

“We have been growing in our markets for a while but with this new round of funding we can increase the density of our networks and enter new markets,” he said. “There are still virgin markets in Latin America.”

Cabify’s basic business model is the same as Uber’s but with several twists. Unlike its US-based rival, Cabify only operates in cities where it can obtain a regular taxi licence — sidestepping the legal troubles that have beset Uber in several key European markets.

The Spanish company also relies to a much greater extent than its rivals on corporate clients rather than individual passengers. It places heavy emphasis on repeat customers, for example by steering its cars in peak hours towards habitual users rather than those that offer the most lucrative one-off fare. The Spanish start-up says its approach means that — unlike many of its rivals — it has no need to subsidise drivers or offer steep discounts to users.

The biggest shareholder in Cabify is Seaya Ventures, a Madrid-based fund that invested both in the current and in an earlier funding round. “Competing with Uber is not easy — but they have done a very good job. Despite limited funding Cabify has beaten the competition in markets such as Peru and Chile,” said Beatriz González, managing partner at Seaya Ventures.

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GetYourHero, recently funded with an investment of 1.5 million Euros by Seaya Ventures, pushes forward to become the leading on­demand cleaning platform in Spain.

Berlin, 08th October 2015.­­ G​etYourHero and H​elpling have announced today that they have entered into an agreement under which GetYourHero will take over the operational business of Helpling Spain.

By taking over their cleaner base and multiple thousand active users per month the Barcelona­based company strengthens its position as the market leader in Spain.

Helpling has been active in the two biggest Spanish metropolitan areas for more than a year. GetYourHero started operations in Spain in late 2014. Both pioneered in the South European market to disrupt the black market dominated cleaning sector and established the only trustworthy and legal solutions.

In return Helpling, global leader outside the U.S., takes over the operative business in France for GetYourHero, where they started operations in early 2015.

Going forward GetYourHero concentrates its efforts on the Spanish and Italian markets where they have seen strong traction in recent months. With this acquisition GetYourHero confirms their ambitions to become the leading cleaning service provider for private households and small businesses for Southern Europe.

User can book a cleaner in less than 60 seconds, taking the hassle out of household­related services. All cleaning partners are licensed and are working legally.

Co­founder Sebastian Janus: “We are excited to offer the GetYourHero cleaning experience to an even larger group of customers from now on. Helpling and

GetYourHero are working very closely together to ensure a seamless transition for the Helpling customers onto our platform”

About GetYourHero

With headquarters in Barcelona, GetYourHero is an online booking platform providing high quality professional cleaning services for homes and small businesses. Through their website or mobile application users can book a trusted, legally registered cleaner in less than 60 seconds. For cleaning professionals, the online portal provides access to new customers and handles invoicing and payments on their behalf.

The company was founded in 2014 by Henrik Beckmann, Sebastian Janus and Sebastian Gmelin. Recently, GetYourHero has been funded with an investment of 1.5 million Euros from Seaya Ventures.

About Helpling

Helpling is the leading online platform for on­demand home services outside the U.S. On the website or via app, customers can book a vetted and insured cleaner and gain back free time within a couple of clicks. For cleaners, the innovative online service makes it easier than ever to access new clients and to manage when and where they want to work.

Helpling was founded by Benedikt Franke, Philip Huffmann and Rocket Internet in January 2014. Since then the company has raised 56,5 million Euros from investors such as Mangrove Capital Partners, Phenomen Ventures, Point Nine Capital, Lukasz Gadowski, Lakestar and Kite Ventures.

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MIORA, the number one beauty marketplace in Spain and Latin America, has closed an investment of over 4 million dollars to secure its strong entrance and expansion in both markets

Venture Capital fund Seaya Ventures leads the investment and accelerates the expansion of MIORA in the region, for it to become the pioneer in digital beauty in Spain, Mexico, Colombia, Peru and Chile

Mexican Funds Variv Capital and Nazca Ventures join as co-investors 

Madrid October 7th 2015. MIORA, online app and platform specialized in booking beauty centers, has closed an investment with Seaya Ventures of over 4 million dollars and secures its strong entrance in Latin America with a double end: on the one hand, facilitating users the process of finding and booking appointments in beauty salons and barber shops, as well as spas and specialized places for beauty treatments; and on the other hand, digitalizing the beauty industry and benefiting merchants by increasing their number of customers and their engagement as well as improving their management; all thanks to a proven business model that leverages on technology.

MIORA commits to the region opening offices in Spain, Mexico, Colombia, Peru and Chile, with the possibility, in the near future, to expand to other countries in the region.

The CEO and Founder of the company, Diego Ballesteros –well known in Mexico and Spain for his entrepreneurial career, highligthing the co-creation, management and sale of the leading platform of online food: SinDelantal (Spain) and SinDelantal.Mx, declared:

We are very happy to have the support of Seaya, an investor who has backed us in other projects and we feel really comfortable with. They, as us, know that Spain, and above everything, Latin America are markets that have a very interesting potential in the consumption of beauty services on line”.

Beatriz González, Seaya´s Managing Director told us,“investing in Diego´s projects is for us a guarantee of success and we feel privileged that he trusts Seaya again with his new venture. MIORA fits perfectly with our investment strategy since we like and are very familiar with the marketplace business model in the Spanish and Latino market through the rest of our portfolio companies”.

Diego Ballesteros begins this new adventure with an entrepreneurial group who has more than 20 years of experience in e-commerce and internet: in Mexico with Jorge Villabona, who used to be an executive in Havas, in Colombia and Peru with Félix Lulión and in Chile with Adriana Avella, both former Groupon executives. All of them have successful previous experience within the industry.

Nowadays, MIORA has a wide and interesting range of services including hairdressing, hair removal, massages, nail beauty, facials, body care and barber services.

Using MIORA is very easy, you just have to download the app or go to, and look for the service you want to book online –from hair dressing, hair removal, massages, facials and nail beauty to barber services and body care, and receive your confirmation. Simple, secure and immediate. On the other hand the value proposition for beauty establishments is very compelling since it is a very effective way to find new customers, cover the low hours, reduce the no-shows and professionalize the management control and customer service operations. Miora enables businesses to improve their digital presence receiving bookings 24/7. They just have to connect to to offer their services online.



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